Created to advertise Webster University's Fall Semester 2024 Department of Art, Design, and Art History (DADAH) Senior Showcase. This project included coming up with the branding, look and feel of the marketing materials such as posters, postcards, social media posts, signage, and more!
Branding & Concept: With the branding I wanted to create something that was simple and inclusive of all three major focus areas (graphic design, illustration, and studio art). With this I made something on a black background (creates a sharp contrast with artist works) that also plays with typography. The abstract artwork is divided into three sections as a nod to the three focus areas.
Posters: Created to advertise the event. Placed around campus as well as given out to local libraries and gallery spaces.
Poster 11x17
Poster 18x24
Postcard: Mailed out to alumni, donors, students, etc. to advertise the event.
Postcard
Social Media Advertising: Created both a Facebook banner and Instagram post for the DADAH social media accounts.
Facebook Banner
Instagram Post
Booklet: Included the general information about the 2024 DADAH Showcase as well as an informational map/gallery layout.
Booklet Covers
Booklet Inside Map
Signage: Arrow signage to be placed outside of space to let visitors know where to go.
Checks: Included blank checks for Best in Show, Graphic Design, Illustration, Studio Art, and two Honorary Mentions.
Name Tags: Created both a name tag to be worn on a lanyard for each artist and guest judge as well as table tents (to display each artist's name and focus area).
Name Tag
Table Tent
Website: View the website based on my wireframe and designs!
Software used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign