お茶 (ocha), or tea in Japanese
The aim of this project was to create a new expierience of a product that I love, which is tea. I wanted to combine my learning of the Japanese language with package design as a way to learn more about their culture and traditions. To create something visually and emotionally appealing that also aligns itself with what I was learning in Japanese language class.
お茶, or ocha, translates to tea in Japanese. Typically green tea, so I chose three of the most popular/well known green tea types from Japan and the US.
I added a fan-like accordion folded paper to the front to add a little bit of texture and dimensionality to the outer sleeve. It's something I haven't really seen on packaging and will make it stick out on the self.
Daruma dolls are traditional Japanese wooden dolls that represent three things in life: goal, action, and outcome. They are a symbol of good luck, often presented as a gift of encouragement, to have the courage to complete a goal in life.
Red is a color of luck and happiness.
A maneki-neko, or beckoning cat, is a common figurine in Japan believed to bring good luck to the owner. Often placed in businesses as it is believed to bring wealth, good fortune, and success.
Japanese carp, or koi fish, symbolize good fortune, prosperity, success, longevity, ambition, courage, and perseverance.
Software Used: Adobe Illustrator, Adobe Photoshop