For a younger adult audience, specifically catered towards people who are turning 21 and don’t necessarily want to drink on their birthday. For people who still want to partake in drinking something without the side effects of an alcoholic beverage. Wanting to feel sophisticated without the hangover. I want this brand to bring awareness and a known community to other young people who feel the pressure to drink.
Although my audience originally started out as only people turning 21, and their 21st birthday, broadening my audience to young adults in general will help, if it were to be a real company, have sell-ability if sold in a store. To make it not specifically about the birthday will hopefully have customers want to come back for more.
Software Used: Adobe Illustrator